Ecommerce dictionary

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A/B testing

Brief explanation of A/B testing: method to compare two variants of a website or app

Want to know more about A/B testing?

The General Data Protection Regulation (GDPR) has been in force since May 25, 2018 and aims to protect the privacy of individuals within the European Union. The GDPR concerns the collection, storage, processing and sharing of personal data and imposes responsibilities on organizations that process personal data.

Want to read more about the GDPR?

The Belco administrator has full access to all aspects.

What is an admin?

Google AdSense is an advertising program from Google that offers website owners the opportunity to monetize their website traffic. Google AdSense allows ads to be displayed on a website and the website owner receives money when a visitor clicks on an ad.

Want to know more about Google AdSense?
Adwords (Now: Google Ads)

Google Ads (formerly known as Google AdWords) is an advertising program from Google that allows advertisers to advertise in Google search results and on other websites that participate in the Google Display Network.

Want to know more about Google Ads?
Affiliate Marketing

Affiliate marketing is a form of online marketing in which an advertiser pays a commission to an affiliate (partner) for every customer who purchases a product or service through his/her promotion. It is an effective way to promote products or services and make money at the same time.

Want to know more about affiliate marketing?

An agent is a customer service representative who is responsible for handling customer questions and problems. The agent is the first point of contact for the customer and aims to help and satisfy the customer as best as possible.

What is an agent?

Analytics is a method of collecting and analyzing data to gain insight into user behavior and performance of a website or app. Analytics can be used to measure how many visitors a website or app has, how they use it and what performance is delivered.

Want to know more about Analytics?
Application Programming Interface (API)

An Application Programming Interface (API) is a method for different software applications to communicate with each other and exchange data. Using an API, developers can extend the functionality of their own applications by leveraging the functionality of other applications.

Want to know more about APIs?

Authorization and permissions are important aspects of software security and management. Using authorization and permissions, software administrators can determine which users have access to which functionality and data.

Want to know more about authorization?
Average time on site

Average time on site is a metric used in website analytics to measure the average time visitors spend on a website. It gives an indication of how long visitors are interested in the content and functionality of a website.

Want to know more about Average Time on Site?
B2B ecommerce (business-to-business)

B2B e-commerce is the online sale of products or services between companies. It is a growing market that is becoming increasingly important for online stores and other e-commerce companies.

Want to know more about B2B e-commerce?
B2C e-commerce (business-to-consumer)

B2C e-commerce is the online sale of products or services to consumers. It is a growing market that is becoming increasingly important for online stores and other e-commerce companies.

Want to know more about B2C?

Belco is a customer service software specially designed for online stores. It offers online stores a platform to manage and improve their customer service in an efficient and effective manner.

Want to know more about Belco?
Payment method in an online store

A good payment method is crucial for an online store to attract and retain customers. In this article we discuss the different payment methods that online stores can offer and how they work.

Want to know more about payment methods?

Belco is a great big (small) watchdog. He is very friendly and likes to be around people. He likes to cuddle.

Want to know more about Binq?

Blogs are everywhere on the internet these days. But what exactly is a blog and why are they so popular? In this article we explain what a blog is and why it is a great platform to share your thoughts, experiences and knowledge.

Want to know more about a blog?
Brick and click store

The retail industry has changed enormously in recent years with the rise of e-commerce and online shopping. But what if you could combine the best of both worlds? That's where the Brick and Click Store comes into play. In this article, we'll discuss the benefits of a Brick and Click Store and why it's a great way to serve customers in multiple ways.

What is a click and brick store?
Browser compatibility

Designing and developing a website can be a challenge, especially when it comes to ensuring that the website works well on all browsers. From Chrome to Firefox and Safari, each browser has its own way of displaying web pages. In this article we discuss how to ensure that your website works on all browsers by improving browser compatibility.

Want to know more about browser compatibility?

Bundling is when you offer a service or product at a discount if you buy it together. For example, if you buy a washing machine, you can get installation for 10 euros instead of 20 euros.

Want to know more about bundling?
Business Hours

Working hours when the support team is available on a specific day and time.

Want to know more about business hours?

Cost per click, the price people pay to click on something, such as an ad.

Want to know more about CPC?

The cost per sale is the amount you spend on an advertisement to achieve a successful sale.

Want to know more about CPS?

A CSV is a comma-separated file. This is a type of file that can store a lot of data. The comma separates the data so it can be easily read. This can be done in Excel, for example.

What is CSV?

Commerce-as-a-service is a way to put all your data in the cloud. This includes the data about your products, your inventory and also your customers.

Want to know more about CaaS?
Call to action

This action occurs when the customer or visitor has to do something. For example, they have to click a button. This term is used for this action.

Want to know more about CTA?

A carousel is a 'rotating' presentation on the website that shows different products. These could be new products or special offers.

What is a carousel?

“Pling… welcome back to our website. Can I help you with something?" Chatbots: you can no longer ignore them these days and you see them appearing more and more often on websites and web shops. And the prediction is that it will remain that way for a while, especially with the rapid developments in the field of artificial intelligence (AI), it is becoming an increasingly strong service and marketing tool for companies.

Read more about chatbots

After you make a purchase, there is a place to enter your address and payment information.

What is a checkout?
Combination offer

If you buy this product, you get another one for free! This is usually stated on the product detail page.

What is a combination offer?
Content Management System

A content management system (CMS) is the software that allows you to create and manage the content of your website.

What is a CMS?

Conversation is the process of sending messages back and forth between you and the customer.

What is a conversation?

Conversion is when an anonymous visitor to your website purchases something.

What is a conversion?

Cookies are something that websites use to know who you are.

What are Cookies?
Cross selling

Cross selling means that if someone buys something, you can sell them another thing. It's when you buy an HDMI cable with a TV.

What is Cross Selling?

You can see how your website is doing by looking at the dashboard. This shows you all the important information about how your website is doing.

Want to know more about dashboard?

A database is a place where all information about your website is stored.

Want to know more about a database?
Dedicated server

Web servers are the places where people place their websites. You can buy your own web server, which is called a dedicated server. This allows your website to load faster because you are the only one using it.

What is a dedicated server?

Design for a website determines how it looks and works. The goal is to help users find what they are looking for. SEO helps the website to rank in search engines.

Want to know more about design?
Detail page

The product detail page contains all information about the product.

What is a detail page?
Domain name

A domain name is a unique name that is part of the website address. It can be used to find websites on the Internet.


If someone calls your phone and you are not available, the call can be forwarded to another number.

Transfer with announcement

This is when you are told who is on the line and what the call is about before the call is transferred to you.


The time when your website or app does not work.


Dropshipping is when you sell a product but you don't have to worry about shipping it yourself. The supplier ships the product directly to the customer.

Email marketing

Email marketing is a way to keep customers informed of offers and information. You can send newsletters with offers or company information to keep customers informed.


Edwin, 'the big boss' of Belco. You shouldn't disturb him when he's working.

Shop window

Window displays are important because they are the first thing customers see when they enter your (online) store or view your website.

F pattern

Many visitors view a web page shaped like an F.


Facebook is a social media platform that you can use to share anything with friends, family, or colleagues. You can do this with your hobbies or interests.


An invoice is a document that tells people who you are and what you do. They must pay the amount stated on the invoice.


A family is a group of people who are related to each other. A product family is a group of products that are related to each other. For example, if you buy a pair of shoes and they come in different colors, those shoes belong to the same product family.


A Favicon is a unique image that appears in a browser next to the web address of a website.


Filters are a tool to help you find what you are looking for on a website. They can also organize what you find.

First resolution fix

If a customer has a question and you can answer it on the spot, you've solved it. Resolving it in one go without help or external lines is First Resolution Fix.

Flow chart

Flow chart


The footer is the end of the website. There you usually put links that people don't really care about, such as a disclaimer and privacy policy.

Functional design

A FO is the design of the website with accompanying text, created by the website creator. There is often also a wireframe that you can view.


Funneling is when you direct people to the right page. You can do this by giving them choices that are just one option.


Gamification is when you get points for doing things. This makes it more fun and encourages people to participate more.

Related product

If you view a product, we may be able to offer you a related product that is similar.

Google Webmaster

Google webmaster can tell you what Google thinks of your page. Google gives you a report on how visible your pages are in Google.

Free shipping

Free shipping is if you pay nothing. It's an American thing. It is becoming more and more common in the Netherlands, but usually only if you spend enough money.


HTML is a way to structure and present web content. It is the markup language used to display things on a web page. HTML tells you what text should be shown and what you can do on the web page.


HTTP is the system that websites use to function. HTTPS is a more secure version of HTTP.


The header is the top of every page on a website. It often contains the logo and/or name of the website.


Helpdocs are there when people ask questions. They give you answers to those questions. Sometimes they are on another web page of your website. Help docs can be long or short.


The homepage is the first page you see when you visit a website. It usually features the company's logo and main navigation menus.

Main menu

The main navigation of an online store is an overview of all the main groups of a product. This includes things like Outerwear and Underwear.


ISP stands for Internet Service Provider. They provide services on or via the internet. For a store that is online, an ISP does the hosting.


Instagram is a social media platform. People share photos with each other.

Interaction Design

Interaction design is a very important part of apps and/or websites. You look at the way people interact with the website and whether they have any problems.


A customer is someone who wants to buy your goods or services.

Customer happiness

It is important to make people happy. If the customer is satisfied, he will buy more and tell his friends about you.

Customer card

Customer card. It is personal data that we receive from your e-commerce platform. So you can see all the customer's data.


Discounts are a way to get people to buy something.



Landing page

A landing page is a web page that is the main page for a group, subgroup, or special selection of products on a website.


Lister (product overview) is a list of products.

Machine learning

Machine learning is a method that looks at past data to predict the future.


She is very organized and makes sure everyone has a job to do and everything is done on time.


The Belco intern will do an internship here for 3 years. He likes to take his coffee with him. He enjoys teaching his colleagues to speak Frisian, so that they can finally understand him.


Marketing is a way for companies to bring their products and services to the attention of potential customers.


The employee role in Belco can only post notes and view conversations. This can be useful for people who work in the warehouse, for example.

Meta tags

Meta tags are pieces of code that you can include in the HTML source code of your website that tell Google about your website. This helps Google find your website more easily.


Initially an intern at Belco, but now also an employee. With his Frisian down-to-earth attitude, he is always helping customers in support.


Moderation is checking and, if necessary, changing content.


A newsletter is a way for people to sign up and stay informed about your latest sales and offers.

Online branding

Online branding is how an online store presents itself and builds its identity and reputation on the internet.

Open source

Open source in an online store is software or technology that is freely available for anyone to use, modify, and share and can lead to a larger community of developers working together to improve the software.


PageRank is a Google algorithm that ranks websites based on the number and quality of links to the website and determines how relevant and valuable the website is to users.


Paging is a way to divide large amounts of data into smaller pieces for easy processing in electronic devices and websites.

Payment service provider

A payment service provider (PSP) is a company that processes online payments at an online store and makes payments secure and reliable.


Performance is how quickly and perfectly an online store loads for the customer.


Personalization is adapting something to a person's specific wishes or needs. If you have an online store, you can use personalization to tailor your products or services to the specific wants or needs of your customers.

Product information

The most important part of an online store is clear and accurate information about the products - such as what they are, how much they cost, and where to find them.


A prospect is someone who may be interested in what you have to offer. If you have an online store, prospects are people who might want to buy something.

QR Code

A QR code is a kind of barcode that you can scan with your smartphone. You will be redirected to a website or app when you scan the QR code. QR codes are often used to quickly send people to a website or app.


This man at Belco is a big coffee fanatic. He needs coffee in the morning to do his work, but he is also responsible for supporting others on support.


Resolution determines how sharp and clear an image or video is. Make sure images and videos on your website or app have a good resolution.


Responsive design ensures that a website or app works well on all devices. This can help people buy from your website or app.


Reviews are customer ratings about a product or service. They can help show what other people think of the product or service and convince people to buy the product or service.


SEO is optimizing a website or app for search engines. It can help ensure that people can easily get to the website or app when they are looking for certain products or services.

SSL Encryption

SSL encryption is a way to ensure that information on the Internet remains secure and confidential. It is used to ensure that information between computers cannot be intercepted.


Scrum is a way of organizing work where a team works together to complete a project step by step. It can help ensure that the project is completed on time and help the team work better together.

Service Level Agreement

A service level agreement is a document that states what is expected of a product or service. It is used to ensure that people know what to expect and to hold the supplier to expectations.

Social commerce

Social commerce is a way of shopping on the Internet via social media or social networks. People can buy or sell products or services without having to go to a separate website or app.

Social shopping

Social shopping is shopping using social media or apps, where people can share or recommend products or stores.


Statistics are data that provide information about how a customer service solution is used. They help to easily search for problems or solutions and to find the solution more easily.


You want to avoid receiving strikes from on your sales channel. The service standards apply to the entire partner platform. The better your company performs as a partner, the greater the chance that your products will be shown on In other words, if you offer good customer service, you will score better on

More information strikes?

The tool you need to automate your work

More information Support Tool?

Tags are words or phrases that categorize information. They help to easily search for certain problems or solutions.

Installment payment

An installment payment is a way to pay for something in installments. It can help ensure that people can buy something even if they don't have enough money to pay for it all at once.


A refund is an amount of money that someone gets back after a purchase. It can help to ensure that people are satisfied.


A thumbnail is a small image or photo used to represent a larger image or photo. It can help to ensure that a website or app loads faster.


Troubleshooting is solving problems with a product or system. It can help to ensure that a product or system works properly again.


Twitter is a social media platform where online stores can post and share short messages. It can help to ensure that an online store can be found more easily and to inform customers.


USP is a specific feature or benefit of a product or service that other products or services do not have. It can help ensure that a product or service sells better and can be found better by search engines.


UX is how people feel while using a product or service. Improving the UX can make it easier to use and can help a website or app to be found more easily.


Upselling is a sales technique in which an online store tries to convince a customer to buy a more expensive version of a product. It can help ensure that an online store earns more money.


Usability is how easy an online store is for customers to use. It can help to improve the customer experience and make the online store easier to find by search engines.

User Generated Content

User generated content (UGC) is content created by users, such as text, photos, videos or images shared on the Internet. It can help to ensure that a website or app can be found better by search engines.

Compare function

A comparison function is a tool to compare information about different products or services. It can be useful for people who are looking for the best product or service.


Visual in the context of computers is what people can see on a screen, such as photos, videos, text, or other images. It can help to ensure that a website or app can be found better by search engines.


VOIP is a way to make telephone calls over the internet. It can be cheaper than a traditional phone line and easy to use with an app or program on a computer or smartphone.


A voucher is a discount coupon that people can use to get a discount on products or services. There are different types of vouchers, such as discount vouchers and gift vouchers.

Shopping cart

A shopping cart on an e-commerce website is a way to do your shopping without physically going to a store.


Wireframes are maps for websites or apps that show how the elements on the pages will appear. They help to make a website or app user-friendly and to ensure that it is easily found by search engines.

Wish list

A wishlist is a list of desired products or services on an e-commerce website. Can help make your website more popular and be found by search engines.

Keyword analysis

Keyword analysis determines which words people use when searching. Helps make website better for search engines. Important part of SEO.


iDEAL is a collection of major Dutch banks to make it easier for people to pay online.