If your organization has both physical stores and an online shop, you can choose to view both as separate sales channels. But it is smarter to let them work together and thus combine the strengths of both channels: we call it omnichannel. Divide helps retail companies with the integration of digital and physical channels. They mainly focus on companies in the fashion industry.
Below we discuss what Divide is and what the benefits are. As a proud partner of Divide, we also explain how you can connect your webshop to Belco to make your e-commerce environment even smarter.

Divide in short

Divide helps organizations with physical and online store(s) to make both work together in a smart way. This is a process that cannot be completed in a day and that is why they help companies with this step by step. They mainly focus on companies in the fashion industry, because the combination of physical and online stores is common there.

They do this by helping companies with useful omnichannel options such as e-mail marketing and the use of big data. They work together with various partners to merge as much data as possible – an idea that we at Belco are also very much in favor of.


1. In-store e-commerce

Divide would prefer to see the boundary between physical and online retail sales blur. When a product is sold out in the store, an employee can check whether the product is still available online and immediately order it for the customer. This is not only very customer-friendly, but also a lot more profitable.

2. Collaboration with partners

Why do everything alone when you can work together? Divide has a large number of partners they work with, for example in the field of email marketing and dig data solutions.

3. Customer loyalty

Linking your physical and online shopping environment ensures that you can better retain customers. Consider, for example, a loyalty program in the form of an app where customers can save points for their purchases both online and in the store.

Linking Belco to Divide

Just like Divide, we at Belco are always looking for solutions to make your e-commerce environment smarter - that's why we like to work together as partners. With Belco software you run your entire customer service in one system.

All channels, from telephone, email to social media, end up in the same shared inbox. Plus all available customer information is immediately loaded into the system.

Linking Belco to Divide

Why Belco

All-in-one solution

Belco is all-in-one customer service software. This means that we have everything you need to successfully run your customer service in one system – very easy.

Customer satisfaction

We make customer satisfaction a household name. Our mission is to help your webshop achieve a 9+ customer service rating.

200+ customers preceded you

We provide customer service software for more than 750 online stores from 200 e-commerce companies. Choose from one of our very complete standard packages or develop a tailor-made solution together with us.

We are ready for you

Translating your wishes and objectives into the very best customer service solution: that is what we are good at. In addition, you can always ask us anything and we will be happy to help you if you can't figure it out yourself.