With 12.5 million users, WhatsApp is the most used app in the Netherlands. With the exception of perhaps a stray text message from your grandmother, almost all of our chat traffic is via WhatsApp. 9.7 million Dutch people use the app every day. More and more companies are also actively using WhatsApp as a communication channel. After all, that is where the user is active and it is a very accessible way to have contact.
Below we explain why it is so important to include WhatsApp Business in your customer service environment and what Belco can do for you in this area.

Why link a WhatsApp business account to customer service software?

When you run a customer service department, you prefer that all communication enters one system: this way you keep an overview and you can respond quickly. Responding quickly with a WhatsApp Business account is not only nice for your customer, it is also the only way to send personal messages within your WhatsApp business account.

WhatsApp Business API

To connect WhatsApp to other software, for example to Belco's customer service software, you need a WhatsApp Business API. You can have this API generated on various websites. You can then link your WhatsApp Business account to Belco in a few simple steps. You can read exactly how this works here: How do I connect WhatsApp for Business with Belco?

In Belco you can easily link WhatsApp business to our customer service software within 10 minutes.

Link WhatsApp for business to Belco - 3 advantages

1. All customer data at hand

When a customer sends you a message via WhatsApp and the customer's details are known, for example if the customer has previously placed an order in your webshop, you will immediately see the contact details, as well as the communication and order history. This way you always maintain an overview and have all the information at hand to help your customer quickly.

2. Useful templates

When answering your customer you have two options: you can type a personal answer as you are used to from your regular WhatsApp, but you can also send templates (automatically). The latter is useful, for example, when you want to send an appointment confirmation or a status update on an ongoing issue. The option to send templates is also available from Belco.

3. Create follow-up

If you want to plan a follow-up action after a WhatsApp message from a customer, such as scheduling a call appointment or sending a status update, you can create a follow-up in Belco. You do not have to switch between different platforms, but you can immediately create a ticket from the same system with a note for yourself or a colleague.

Curious about how Belco works in practice? Try the software for free for 2 weeks: without obligation and it stops automatically after 2 weeks.

Optimize your online store customer service today. And schedule a demo.

Why Belco

All-in-one solution

Belco is all-in-one customer service software. This means that we have everything you need to successfully run your customer service in one system – very easy.

Customer satisfaction

We make customer satisfaction a household name. Our mission is to help your webshop achieve a 9+ customer service rating.

200+ customers preceded you

We provide customer service software for more than 750 online stores from 200 e-commerce companies. Choose from one of our very complete standard packages or develop a tailor-made solution together with us.

We are ready for you

Translating your wishes and objectives into the very best customer service solution: that is what we are good at. In addition, you can always ask us anything and we will be happy to help you if you can't figure it out yourself.