We will help you with some fun, good and inspiring topics for the newsletter! Of course, the tips must fit your business.
Let your customers have their say
How nice it is to let others tell you what they do and what they use your product or service for. It is usually more credible if others say something about your product or service than if you did it yourself. Consider your own experience, how often do you read reviews and ratings of products or services? See how we do this within our blogs .
who are we?
Content is becoming increasingly personal, people simply like real people more than a company. They become more involved with the people behind the company. These people can smile and that makes everyone's day better than a brick wall ;)!
Tell different applications about your product/service
It is also important that others know how you can help them. It is nice to introduce new applications via the newsletter. The image below comes from De Notenshop , here they give tips about Superfoods. Various Superfoods that they have for sale in the webshop are mentioned here. This way you inspire the customer, but you also ensure that they know that you sell this as a webshop.
Showcasing new products/collections
When you highlight new products or collections, your customers immediately know that it is available. Make sure it suits the target group. We have already written a very nice article about this; How do I create a good newsletter?
Interesting milestones: number of customers achieved, turnover, new customers.
Milestones are great fun and good to share with your customers. This shows how you are doing as a company and gives customers an extra good feeling that they can be part of this. With turnover growth, this means that other customers are also satisfied!
Tell the origin story of your organization
The origin story is fun to share with the target group, it shows how the company started and where it is now. The story of WeLoveDeco is a good example of an origin story.
"In 2012, owners Nick and Tineke got married themselves and Pinterest was just emerging. Tineke saw the most beautiful things there, but she could not buy them anywhere in the Netherlands. She was convinced that she was not the only bride who encountered this. ran and decided to start an online store myself." - WeLoveDeco
DIY (Do It Yourself!)
The DIY trend is crazy. Nowadays, many people are willing to make many things themselves, if it is easy to do. You could put your product/service in the spotlight through a DIY. At Natuurgroothandel .com they use a recipe and include a product that you will need for this recipe.
Feedback is the key!
Send a survey via the newsletter about how your customers experience the company. Measuring is knowing and therefore it is always useful to receive feedback to improve. How nice is it when that comes from your existing customers? Then you can make all your customers smile even more!
Competition announcement
You can announce fun competitions via the newsletter. You can continue this through other channels.
Industry news
Customers really enjoy knowing what is happening in the industry. These were our tips for filling your newsletter with fun, interesting topics!
