Imagine you enter a sports shop to buy new running shoes. Slightly helpless, you stare at a large wall of shoes: how on earth are you going to choose the right one from all these shoes? Luckily, a member of staff soon comes running up to you and greets you warmly, starting to ask you questions like: "are you a recreational runner or an experienced runner, do you plan to run a lot on dirt roads and do you have a wide or a narrow foot?" After answering the questions, he comes up with 3 pairs of suitable shoes. "Try these on."
Aiden translates exactly this unique (physical) shopping experience to online. They do this with the help of guided selling: a decision aid tool that helps customers to find the right product by asking them questions during online shopping. Below we discuss what Aiden is and what the advantages are. We also explain how you can link your webshop to Belco to make your service even more personal.

Aiden in brief

Guided selling works as follows: first of all, depending on the product, you draw up a number of questions that you want to ask the customer in order to make the choice easier, think of the example of running shoes. Then you link to these questions a number of products that you can show the customer. This way, you make a selection for your customer that makes the choice for a product easier and you provide a personal service that normally only physical shops can offer. Furthermore, the tool of Aiden is fully adaptable to the look and feel of your webshop and can be easily integrated in your shop.


1. Integrating Aiden with Belco

By connecting Aiden to the Belco customer service software, you can make your service even more personal! When a customer still can't make up his mind after answering the questions, or has another question, a chat can be started with a 'real' employee. The employee sees exactly which questions the customer has already answered and can give the customer tailor-made advice - efficient, fast and very customer-friendly. 

2. Customise the tool

Every webshop is different and has different products. That's why you can set up the Aiden tool completely according to your own taste. You decide which questions you ask the customer and what the look and feel of the tool will be.

3. Optimal customer experience

With guided selling, the product on your web shop is not the starting point, but the wishes of the customer. You help the customer in a very valuable way to choose the product that suits him or her best. This increases the customer experience enormously: something you will also see back in the conversion. Case studies by Aiden show a conversion increase of up to 5 times.

Pairing Belco with Aiden

Like Aiden, we at Belco are always looking for solutions to make your e-commerce environment smarter - which is why we love working together as partners. With Belco's software, you run your entire customer service in one system. All channels, from telephony to e-mail and social media, are in the same shared inbox. Plus all available customer information is immediately loaded into the system: including all valuable customer information from the Aiden tool.    

Is it difficult to pair Aiden with Belco? No, it isn't! With the handy Aiden plug-in, you can connect your shop to Belco in just a few steps. Do you need help with this or is something wrong? Please contact us, we are happy to help you!

Pairing Belco with Aiden

Why Belco

All-in-one solution

Belco is all-in-one customer service software. This means that we have put everything you need to run your customer service successfully into one system - making it easy.

Customer satisfaction

We make customer happiness a concept. It is our mission to help your webshop achieve a 9+ customer service rating.

200+ customers preceded you

We provide customer service software for over 750 webshops of 200 e-commerce companies. Choose from one of our very complete standard packages or develop a customised solution with us.

We are ready for you

Translating your wishes and objectives into the very best customer service solution is what we do best. In addition, you can always ask us questions and we will gladly help you if you are at a loss.