E-commerce dictionary

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A/B testing

Brief explanation of A/B testing: method of comparing two variants of a website or app

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The General Data Protection Regulation (AVG) has been in effect since May 25, 2018, and aims to protect the privacy of individuals within the European Union. The AVG covers the collection, storage, processing and sharing of personal data, imposing responsibilities on organizations that process personal data.

Want to read more about the AVG?

The Belco administrator has full access to all aspects.

What is an admin?

Google AdSense is a Google advertising program that allows website owners to earn money from their website traffic. Google AdSense allows ads to be displayed on a website and the website owner receives money when a visitor clicks on an ad.

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Adwords (Now: Google Ads)

Google Ads (formerly known as Google AdWords) is a Google advertising program that allows advertisers to advertise in Google's search results and on other websites participating in the Google Display Network.

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Affiliate Marketing

Affiliate marketing is a form of online marketing in which an advertiser pays a commission to an affiliate (partner) for each customer who purchases a product or service through his/her promotion. It is an effective way to promote products or services and make money at the same time.

Want to know more about affiliate marketing?

An agent is a customer service representative who is responsible for handling customer questions and problems. The agent is the first point of contact for the customer and aims to help and satisfy the customer in the best way possible.

What is an agent?

Analytics is a method of collecting and analyzing data to understand user behavior and performance of a website or app. Analytics can measure how many visitors a website or app has, how they use it and its performance.

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Application Programming Interface (API).

An Application Programming Interface (API) is a method for different software applications to communicate with each other and exchange data. Using an API, developers can extend the functionality of their own applications by using the functionality of other applications.

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Authorization and permissions are important aspects of software security and management. Authorization and permissions allow software administrators to determine which users have access to which functionality and data.

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Average time on site.

Average time on site is a metric used in Web site analytics to measure the average time visitors spend on a Web site. It gives an indication of how long visitors are interested in a website's content and functionality.

Want to know more about Average Time on Site?
B2B e-commerce (business-to-business)

B2B e-commerce is the online sale of products or services between businesses. It is a growing market that is becoming increasingly important for Web stores and other e-commerce businesses.

Want to learn more about B2B e-commerce?
B2C e-commerce (business-to-consumer)

B2C e-commerce is the online sale of products or services to consumers. It is a growing market that is becoming increasingly important for Web stores and other e-commerce businesses.

Want to know more about B2C?

Belco is a customer service software designed specifically for online stores. It provides online stores with a platform to efficiently and effectively manage and improve their customer service.

Want to know more about Belco?
Payment method in an online store

A good payment method is crucial for an online store to attract and retain customers. In this article, we will discuss the different payment methods online stores can offer and how they work.

Want to know more about payment methods?

Belco is a great big (small) watchdog. He is very friendly and likes to be around people. He loves to cuddle.

Want to know more about Binq?

Blogs are everywhere on the Internet these days. But what exactly is a blog and why are they so popular? In this article, we will explain what a blog is and why it is a great platform to share your thoughts, experiences and knowledge.

Want to know more about a blog?
Brick and click store

Retail has changed tremendously in recent years with the rise of e-commerce and online shopping. But what if you could combine the best of both worlds? That's where the Brick and Click Store comes in. In this article, we will discuss the benefits of a Brick and Click Store and why it is a great way to serve customers in multiple ways.

What is a click and brick store?
Browser Compatibility

Designing and developing a Web site can be challenging, especially when it comes to making sure it works well on all browsers. From Chrome to Firefox to Safari, each browser has its own way of displaying Web pages. In this article, we discuss how to make sure your website works on all browsers by improving browser compatibility.

Want to know more about browser compatibility?

Bundling is when you offer a service or product at a discount when you buy it together. For example, if you buy a washing machine, you can get installation for 10 euros instead of 20 euros.

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Business Hours

Working hours when the support team is available on a given day and time.

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Cost per click, the price people pay to click on something, such as an advertisement.

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The cost per sale is the amount you spend on an advert to make a successful sale.

Want to know more about CPS?

A CSV is a comma-separated file. This is a type of file that can store a lot of data. The comma separates the data so that it can be read easily. This can be done in Excel, for example.

What is CSV?

Commerce-as-a-service is a way of putting all your data in the cloud. This includes data about your products, your stock and also your customers.

Want to know more about CaaS?
Call to action

This action occurs when the customer or visitor has to do something. They have to click a button, for example. This term is used for this action.

Want to know more about CTA?

A carousel is a 'rotating' presentation on the website that shows different products. These can be new products or special offers.

What is a carousel?

"Pling... welcome back to our website. Can I help you with something?" Chatbots: you can't ignore them nowadays and you see them appearing more and more often on websites and webshops. And the prediction is that this will continue to be the case for some time, especially with the rapid developments in the field of artificial intelligence (AI), they are becoming an increasingly powerful service and marketing tool for companies.

Read more about chatbots

After you have purchased something, there is a place to enter your address and payment information.

What is a checkout?
Combination offer

If you buy this product, you get another one for free! This is usually stated on the product detail page.

What is a combination offer?
Content Management System

A content management system (CMS) is the software with which you can create and manage the content of your website.

What is a CMS?

Conversation is the process of sending messages back and forth between you and the customer.

What is a conversation?

Conversion is when an anonymous visitor to your website buys something.

What is a conversion?

Cookies are something used on websites to know who you are.

What are cookies?
Cross selling

Cross selling means that when someone buys something, you can sell them another thing. It is when you buy an HDMI cable with a TV.

What is Cross Selling?

You can see how your website is doing by looking at the dashboard. This shows you all the important information about how your website is doing.

Want to know more about dashboard?

A database is a place where all the information about your website is stored.

Want to know more about a database?
Dedicated server

Web servers are the places where people put their websites. You can buy your own web server, which is called a dedicated server. This allows your website to load faster because you are the only one using it.

What is a dedicated server?

Design for a Web site defines how it looks and works. The goal is to help users find what they are looking for. SEO helps the website rank in search engines.

Want to know more about design?
Details page

The product detail page contains all information about the product.

What is a detail page?
Domain name

A domain name is a unique name that is part of the address of a website. It can be used to find websites on the Internet.


If someone calls your phone and you are unreachable, the call can be forwarded to another number.

Transfer with announcement

This is when you are told who is on the line and what the call is about before the call is transferred to you.


The time when your website or app doesn't work.


Dropshipping is when you sell a product but do not have to worry about shipping it yourself. The supplier ships the product directly to the customer.

Email marketing

E-mail marketing is a way to keep customers informed about offers and information. You can send newsletters with offers or company information to keep customers informed.


Edwin, 'the big boss' of Belco. You should not disturb him when he is working.

Shop window

Shop windows are important because they are the first thing customers see when they enter your (online) shop or view your website.


Many visitors view a web page in the form of an F.


Facebook is a social media platform that you can use to share anything with friends, family, or colleagues. You can do this with your hobbies or interests.


An invoice is a document that tells people who you are and what you do. They have to pay the amount that is on the invoice.


A family is a group of people who are related to each other. A product family is a group of products that are related to each other. For example, if you buy a pair of shoes and they come in different colours, then those shoes belong to the same product family.


A Favicon is a unique image that appears in a browser next to the web address of a website.


Filters are a tool to find what you are looking for on a website. They can also order what you find.

First resolution fix

If a customer has a question, and you can answer it on the spot, you have solved it. Solving it in one go without help or external lines is First Resolution Fix.




The footer is the end of the website. That's where you usually put links that people don't really care about, like a disclaimer and privacy policy.

Functional design

An FO is the design of the website with accompanying text, made by the creator of the website. Often it includes a wireframe that you can view.


Funnelling is when you direct people to the right page. You can do this by giving them choices that are only one option.


Gamification is when you get points for doing things. This makes it more fun and encourages people to participate more.

Related product

If you are looking at a product, we may be able to offer you a related product that is similar.

Google Webmaster

Google webmaster can tell you what Google thinks of your page. Google gives you a report on how visible your pages are in Google.

Free shipping

Free shipping is when you don't pay anything. It is an American thing. In the Netherlands it is becoming more common, but usually only if you spend enough money.


HTML is a way of structuring and presenting web content. It is the mark-up language used to display things on a web page. HTML tells you what text to display and what you can do on the web page.


HTTP is the system that websites use to function. HTTPS is a more secure version of HTTP.


The header is the top of every page on a website. It often contains the logo and or name of the website.


Help docs are there when people ask questions. They give you answers to those questions. Sometimes they are on another web page of your website. Help docs can be long or short.


The homepage is the first page you see when you visit a website. It usually contains the company's logo and the main navigation menus.

Main menu

The main navigation of an online shop is an overview of all the main groups of a product. This includes things like outerwear and underwear.


ISP stands for Internet Service Provider. They provide services on or via the Internet. For a shop that is online, an ISP does the hosting.


Instagram is a social media platform. People share photos with each other there.

Interaction Design

Interaction design is a very important part of apps and/or websites. You look at the way people interact with the website, and if they have any problems.


A customer is someone who wants to buy your goods or services.

Customer happiness

It is important to make people happy. If the customer is happy, he will buy more and tell his friends about you.

Customer card

Customer card. It is personal data that we get from your e-commerce platform. So you can see all the customer data.


Discounts are a way of getting people to buy something.



Landing page

A landing page is a web page that is the main page for a group, subgroup, or special selection of products on a website.


Lister (product overview) is a list of products.

Machine learning

Machine learning is a method that looks at data from the past to predict the future.


She is very organised and makes sure that everyone has a task to do and that everything is ready on time.


The Belco trainee is going to do a 3-year internship here. He likes to take his coffee with him. He likes to teach his colleagues to speak Frisian, so that they can finally understand him.


Marketing is a way for companies to bring their products and services to the attention of potential customers.

Staff member

The employee role in Belco can only post notes and view conversations. This can be useful for people who work in the warehouse, for example.


Meta tags are pieces of code you can include in the HTML source code of your website that tell Google about your website. This helps Google find your website more easily.


Initially an intern at Belco but now also an employee. With his Frisian sobriety he is always helping customers in support.


Moderation is the checking and, if necessary, changing of content.


A newsletter is a way for people to subscribe and stay informed about your latest sales and offers.

Online branding

Online branding is how an online store presents itself and builds its identity and reputation on the Internet.

Open source

Open source in a Web store is software or technology that is freely available for anyone to use, modify and share and can lead to a larger community of developers working together to improve the software.


PageRank is a Google algorithm that ranks websites based on the number and quality of links to the website and determines how relevant and valuable the website is to users.


Paging is a way of dividing large amounts of data into smaller pieces for easy processing in electronic devices and on Web sites.

Payment service provider

A payment service provider (PSP) is a company that processes online payments on an online store and makes the payments secure and reliable.


Performance is how quickly and perfectly a web shop loads for the customer.


Personalization is adapting something to a person's specific wants or needs. If you have an online store, you can use personalization to tailor your products or services to your customers' specific wants or needs.

Product information

The most important part of an online shop is clear and correct information about the products - what they are, how much they cost, and where to find them.


A prospect is someone who may be interested in what you have to offer. If you have an online store, prospects are people who may want to buy something.


A QR code is a type of barcode that you can scan with your smartphone. You are redirected to a website or app when you scan the QR code. QR codes are often used to quickly direct people to a website or app.


This man at Belco is a big coffee fanatic. He needs coffee in the morning to do his job, but he is also responsible for supporting others.


Resolution determines how sharp and clear an image or video is. Make sure images and videos on your website or app have good resolution.


Responsive design ensures that a website or app works well on all devices. This can help get people to buy from your website or app.


Reviews are customer reviews about a product or service. They can help show what other people think of the product or service and convince people to buy it.


SEO is optimizing a website or app for search engines. It can help ensure that people can easily come to the website or app when they search for certain products or services.

SSL Encryption

SSL encryption is a way of ensuring that information on the Internet remains secure and confidential. It is used to ensure that information between computers cannot be intercepted.


Scrum is a way of organizing work in which a team works together to complete a project step by step. It can help ensure that the project is completed on time and ensure that the team works better together.

Service Level Agreement

A service level agreement is a document that states what is expected of a product or service. It is used to ensure that people know what to expect and to hold the supplier to expectations.

Social commerce

Social commerce is a way of shopping on the Internet through social media or social networks. People can buy or sell products or services without having to go to a separate website or app.

Social shopping

Social shopping is shopping using social media or apps, where people can share or recommend products or stores.


Statistics are data that provide information about how a customer service solution is used. They help to easily search for problems or solutions and make it easier to find the solution.

Strikes bol.com

You want to avoid receiving strikes from bol.com on your sales channel. The service standards apply to the entire bol.com partner platform. The better your company performs as a partner, the more likely your products will be shown on bol.com. In other words, if you provide good customer service, you score better on bol.com.

More info bol.com strikes?
Support Tool

The tool you need to automate your work

More info Support Tool?

Tags are words or phrases that categorize information. They help to easily search for particular problems or solutions.

Instalment payment

An installment payment is a way to pay for something in installments. It can help ensure that people can buy something even if they don't have enough money to pay for it all at once.


A refund is an amount of money someone gets back after a purchase. It can help ensure that people are satisfied.


A thumbnail is a small image or photo used to represent a larger image or photo. It can help ensure that a website or app loads faster.


Troubleshooting is solving problems with a product or system. It can help ensure that a product or system is working properly again.


Twitter is a social media platform where Web stores can post and share short messages. It can help ensure that a Web store can be better found and inform customers.


USP is a specific feature or advantage of a product or service that other products or services do not have. It can help ensure that a product or service sells better and can be found better by search engines.


UX is how people feel while using a product or service. Improving the UX can make it easier to use and help a website or app be better found.


Upselling is a sales technique in which a Web store tries to convince a customer to buy a more expensive version of a product. It can help ensure that a Web store makes more money.


Usability is how easy a Web store is for customers to use. It can help improve customer experience and help the Web store be found better by search engines.

User Generated Content

User-generated content (UGC) is content created by users, such as text, photos, videos or images shared on the Internet. It can help ensure that a website or app can be found better by search engines.

Comparison function

A comparison feature is a tool for comparing information about different products or services. It can be useful for people looking for the best product or service.


Visual in the context of computers is what people can see on a screen, such as pictures, videos, text or other graphics. It can help ensure that a Web site or app can be better found by search engines.


VOIP is a way to make phone calls over the Internet. It can be cheaper than a traditional phone line and easy to use with an app or program on a computer or smartphone.


A voucher is a discount voucher that people can use to get discounts on products or services. There are different types of vouchers, such as discount vouchers and gift certificates.

Shopping basket

A shopping cart on an e-commerce website is a way to do shopping without physically going to a store.


Wireframes are floor plans for websites or apps that show how elements will appear on pages. They help make a website or app user-friendly and ensure that it is found well by search engines.


A wish list is a list of desired products or services on an e-commerce website. Can help make website more popular and found by search engines.

Keyword analysis

Keyword analysis determines what words people use in search. Helps make website better for search engines. Important part of SEO.


iDEAL is a collection of major Dutch banks to make it easier for people to pay online.