With 12.5 million users, WhatsApp is the most widely used app in the Netherlands. Apart from maybe a stray text message from your grandma, almost all of our chat traffic goes through WhatsApp. As a result, 9.7 million Dutch people use WhatsApp on a daily basis. More and more companies are also actively using WhatsApp as a communication channel. After all, this is where the user is active and it is a very accessible way to have contact.
Below we explain why it is so important to include WhatsApp Business in your customer service environment and what Belco can do for you in this area.

Why connect a WhatsApp business account to customer service software?

When you're running a customer service business, you want all your communications to come into one system - that way you can keep track of them and respond quickly. Responding quickly with a WhatsApp Business account is not only great for your customer, it's also the only way to send personal messages within your business WhatsApp account.

WhatsApp Business API

To connect WhatsApp to other software, such as Belco's customer service software, you need a WhatsApp Business API. You can get this API generated on several websites. Then you can link your WhatsApp Business account to Belco in a few simple steps. To find out exactly how this works, read here: How do I connect WhatsApp for Business to Belco?

In Belco, you can connect WhatsApp business to our customer service software easily and within 10 minutes.

Connecting WhatsApp to Belco for business - 3 advantages

1. All customer data at hand

When a customer sends you a message via WhatsApp and the customer's details are known, for example if the customer has previously placed an order in your webshop, you get the contact details, as well as the communication and order history, right on the screen. This way, you always have an overview and all the information you need to help your customer quickly.

2. Useful templates

When replying to your customer, you have two options: you can type in a personal reply as you would in your regular WhatsApp, or you can send (automatic) templates. The latter is for example useful if you want to send an appointment confirmation or a status update on a current issue. The option to send templates is also available from Belco.

3. Creating a follow-up

If you want to schedule a follow-up action after a WhatsApp message from a customer, for example scheduling a call or sending a status update, you can create a follow-up in Belco. This way you don't have to switch between different platforms, but you can create a ticket with a possible note for yourself or a colleague right from the same system.

Curious how Belco works in practice? Try the software for free for 2 weeks: no obligation and it stops automatically after 2 weeks.

Optimise your web shop customer service today. And schedule a demo.
Why Belco
All-in-one solution

Belco is all-in-one customer service software. This means that we have put everything you need to run your customer service successfully into one system - making it easy.

Customer satisfaction

We make customer happiness a concept. It is our mission to help your webshop achieve a 9+ customer service rating.

200+ customers preceded you

We provide customer service software for over 750 webshops of 200 e-commerce companies. Choose from one of our very complete standard packages or develop a customised solution with us.

We are ready for you

Translating your wishes and objectives into the very best customer service solution is what we do best. In addition, you can always ask us questions and we will gladly help you if you are at a loss.