Many web shops choose to sell their products not only in their own web shop, but also through an external party or parties. By far the best known sales platform for external traders is With no fewer than 23,000 different external providers and some 75 million visitors per month, it is by no means a small player in the market. Besides the many advantages of selling via, there are also disadvantages. One of these is communication with customers, which takes place via and not via the company's own communication channels. Fortunately, Belco has the solution for this.
Below we explain why it makes sense to link to your customer service environment and what Belco can do for you in this area.

Why link to your customer service software?

A disadvantage of working with an external party such as is that communication with customers runs via their channel. You therefore have to log on to and view and respond to the messages there. The danger of this is that it may not be part of your system to check all the time and you may easily overlook a question or response.

If customers have to wait too long for a reply, you may end up with a bad review before you know it. Fortunately, Belco has found a solution to this problem. With Belco, all customer communications, such as e-mails, phone calls, WhatsApp messages, but also messages from are received in one system - we call this all-in-one customer service software.

With our plug-in, you can link to your customer service software in just a few simple steps. All incoming messages will then be received via Belco and can also be answered there. We explain how this connection works exactly here here.

Connecting to Belco - 3 advantages

1. Customer recognition

When a customer sends you a message via and the customer's details are known, for example because the customer has already ordered something in your webshop, you will immediately see the customer card. This customer card contains the customer's contact details, but also, for example, the communication and order history. This information helps you enormously in helping the customer quickly and efficiently.

2. Shared Inbox

The name says it all: within Belco you work with a shared inbox. This means that all communication from customers, via whatever channel, ends up in a single inbox. However, you can see which channel the message from the customer comes from by using smart icons.

3. Ask a colleague for help

Do you know the answer to a question from a customer via, but you suspect that a colleague can help the customer? Simply send an internal message to your colleague. Extra handy: you can even see if your colleague is working and available at that moment, so that he or she - if you ask nicely - might be able to help you right away.

Curious how Belco works in practice? Try the software for free for 2 weeks: no obligation and it stops automatically after 2 weeks.

Optimise your web shop customer service today. And schedule a demo.

Why Belco

All-in-one solution

Belco is all-in-one customer service software. This means that we have put everything you need to run your customer service successfully into one system - making it easy.

Customer satisfaction

We make customer happiness a concept. It is our mission to help your webshop achieve a 9+ customer service rating.

200+ customers preceded you

We provide customer service software for over 750 webshops of 200 e-commerce companies. Choose from one of our very complete standard packages or develop a customised solution with us.

We are ready for you

Translating your wishes and objectives into the very best customer service solution is what we do best. In addition, you can always ask us questions and we will gladly help you if you are at a loss.