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Shopware 6 vs. Magento 2 - which is the best choice?

Edwin
Edwin
6/3/2023
Shopware 6 vs. Magento 2 - which is the best choice?

If we knew an unequivocal answer to this question, we would have gladly given it to you. But unfortunately, the choice between Shopware 6 and Magento 2 is not so simple. Do you choose for the years of experience and the mountain of functionality that Magento has to offer or do you go for the fast growing and very user-friendly Shopware? An important question for anyone who wants to start a webshop or is considering switching e-commerce platforms. To help you on your way, we have compared both systems and assessed their strengths and weaknesses based on three pillars: experience and community, ease of use and functionalities and links.

Magento 2 vs. Shopware 6: Experience and community

Magento 2

Magento 2 is the old hand in this story. It is one of the biggest players in the world in the field of e-commerce. In the Netherlands, about one fifth of all web shops run on Magento. The fact that it is such a big player has its advantages: the community is huge and you can't think of a problem without someone having thought of a solution before or probably even written a book about it.

Shopware 6

Compared to Magento, Shopware is the new kid on the block. Although Shopware has also been around for years, it is now also starting to make inroads internationally and the software is becoming more and more mature. The community may not be as large as that of Magento 2, but users do seem to get the support they are looking for. One comment we can make about this: Shopware is growing rapidly and the community is naturally growing with it.

Shopware 6 vs. Magento 2: Ease of use

Shopware 6

Ease of use is one of the USPs of Shopware 6. Both setting up the shop and maintaining it are very easy to do, even without extensive knowledge of code. Shopware's e-commerce environment is very flexible and easy to scale up and they have found many clever ways of translating difficult processes into simple and user-friendly solutions.

Magento 2

It is too short to say that Magento 2 is not user-friendly. Especially for a system with so many features, it is relatively easy to use. It is true that, especially when it comes to more complex processes or functionalities, it is advisable to hire specialised developers (and that costs money, of course). In fact, Magento's strength, the wide range of functionalities and possibilities, is also partly its weakness: it simply becomes 'complex' very quickly.

Magento 2 vs. Shopware 6: Functionalities and links

Magento 2

The number of functionalities and possibilities for linking to other software is simply impressive within Magento 2. Of course, the choice is nice, but the question is how much of these functionalities you will actually use.  

Ecosystem of magento is gigantic (plugin and play)

Shopware 6

Shopware 6 is what we call API-based: this means that you can easily link the software to software from external partners and thus create your own e-commerce landscape. When it comes to the range of functionalities, Magento 2 easily beats Shopware 6. But then again, Shopware's functionalities are very flexible and user-friendly and offer interesting possibilities, particularly in the areas of marketing and content management.

Good news in between: Both Magento 2 and Shopware 6 can be easily linked to Belco's customer service software by means of a plug-in. All customer data from the webshop are then automatically loaded and you can immediately see what the customer ordered and when.

Shopware has an API-first approach, which offers many possibilities.

And what is the best choice in the end?

It may sound a bit lame, but we can't pinpoint a real winner. Shopware 6 and Magento 2 are both very complete and unique e-commerce platforms. The best choice for you depends mainly on your wishes and goals with your webshop and which advantages and disadvantages of both parties weigh the most for you. Good luck with choosing! 

What do you choose? Magento or Shopware?