Our mission and vision

Below, we would like to tell you what we as Belco stand for, what we are striving for and what our core values are.

What Belco stands for

Belco stands for 'happy faces': both from employees and customers. We believe that you can also make a difference online with friendly and personal service. That feeling of the smiling baker at the corner with whom you have a chat and who knows exactly which bread you order, that feeling every customer deserves - also online!

What Belco is all about

We want to make customer happiness a concept and help 1,000+ e-commerce organisations that use Belco to achieve a 9+ rating for their customer service. We do this on the one hand with software that enables employees to help customers quickly, efficiently, friendly and without obstacles. And on the other hand, with a passionate team of customer service experts who are happy to share their knowledge with you and are always ready to provide tailor-made advice.

Social mission

We believe it is important to contribute to a more sustainable world. Our office is sustainable, we go to the office by bicycle or public transport and we only visit clients when absolutely necessary, and then always by public transport or with an electric car. In addition, our software helps to make business processes more customer-friendly and therefore more efficient and, for example, to minimise the number of returns (and the associated tax). Finally, we support charities or non-profit organisations by providing them with good communication tooling.

Charities/foundations we currently support:
Woord en Daad Foundation
Founded in Friesland
Freonen fan Fossylfrij Fryslân

Would you like to be supported by Belco as a charity or non-profit organisation and make use of our communication tooling? Please feel free to contact us!

Our core values

Down to Earth

At Belco, we don't have slick salespeople in expensive cars, we don't (usually) dance on the tables and we don't drink champagne at breakfast. In fact, we're quite ordinary: and proud of it too.


We believe in connecting people, because when you do things together, they always work better. And that certainly applies to customer service: for each other and with each other.


We like to be inspired by the world around us. And in turn, we hope to be able to inspire you too, that maybe things can be done differently: more personal, more customer-friendly and more fun.


We always want to be in the front row when it comes to technological developments. We ask ourselves these questions on a daily basis: what can we do better and how do we cleverly anticipate the future wishes of our users?